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pratiyogita darpan english subscription This article was published in the month of November Profit maximization at the cost of affordability There have been instances of overpricing of drugs for increasing profits. Also some pharmaceutical companies use freebies for doctors as a tool to ward-off generic drugs which are more affordable. Evergreening Practices Companies utilize patent rules and modest adjustments to extend their monopoly privileges on drugs. Prescription Data Mining Pharmacy information regarding doctors prescribing behaviors is purchased by drug firms from pharmacies. This information is then used to target specific doctors in their sales calls and other marketing activities. To overcome these issues the Government of India has provided for a code of conduct of Pharmacies In operation since 2015. What can be done to overcome such ethical issues in the long run The creation of such a policy framework should revolve around four universally accepted principles of medical ethics – Autonomy Justice Beneficence and Non-maleficence. These principles can be incorporated in following objectives pratiyogita darpan english yearly subscription
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